THE ALMAZ BRAND
Created by designer
Andra Olaru as a fashion statement brand, ALMAZ took on a challenging and delicate mission: empowering women to
feel free. Free to step up, speak up and overcome whatever social barriers may stand in their way. ALMAZ
empowers women to believe in their own beauty and express who they truly are, voice their opinions and wear them
femininity with all its beautiful contradictions, the ALMAZ brand universe showcases women’s complex
nature just like a diamond reveals its multiple facets, by letting them shine one by one. Ranging from charming
insecurities to breathtaking sensuality, the ALMAZ looks encompass a woman's reactions and feelings to everyday
Based in Romania, the
ALMAZ brand philosophy travels across continents and leaves its mark in stores from the greatest cities in the
world: Beverly Hills, Hong Kong, Seoul, Tel Aviv, Beirut, Wien, Milano, Florence.
THE ALMAZ TOTAL LOOKS
The collections, each
one with a different theme inspired by a meaningful moment in a woman’s life, feature ready-to-wear
pieces, already styled together to create "Total Looks" that showcase the designer's creative vision.
Deconstruction and assymetrical tayloring are the ALMAZ modus operandi, used to set apart iconic feminine looks,
reinterpret them and bring them back up as reinvented, strong-minded and fierce New Femininity looks.
Each ALMAZ piece is a
fashion statement in itself. Created from contrasting fabrics - lace, leather, silk, sequins, organza, denim,
velvet, knitwear, but also feathers, fur, shearling - the designs are meant to meticulously reflect what goes
through a woman's heart and mind before allowing herself to step out into the world and be seen.
The texture clash -
smooth and delicate vs. rough and tough - culminates with the ALMAZ signature look, the brand's trademark: the
lace on ripped jeans embroidery.
THE ALMAZ CREATOR
& Creative Director Andra Olaru founded the ALMAZ brand in 2014, soon after graduating from Istituto
Marangoni. The first collection got immediate international attention, as it was took on by a renowned fashion
showroom in Milano. Her creative creed is that all tools of visual expression, with fashion being the
ringleader, should inspire women to free themselves from societal roles and restrictions and empower them to be
themselves, overcome their inner critic, embrace their contradictions and let their beautiful personality shine
through, unfiltered, uncompromising, unapologetic.